As a business owner or perhaps a marketer, you’ve probably been asked at some point: “Why should we use video in our marketing strategy?” The answer is that video is the most engaging content for marketing and sales because it’s so much more memorable than text or photos alone. And when you combine that with text-to-video conversion (which is basically just taking any kind of written script and having it read aloud by an actor combined with a series of relevant videos or moving images), then you’re on track to becoming a one-stop shop for all things engagement!
Text-to-video conversion can help you stand out in your marketing strategy, boost engagement with your audience, and raise conversions on your website or blog.
Here are 10 reasons why text-to-video creation is a must for any business:
Video can be used to generate leads, increase brand awareness, educate your audience and more. There are several reasons why video is such an effective marketing tool:
• You’re able to tell your story in a compelling way that engages your audience on an emotional level (videos are often watched with the sound off). This helps you connect with them on a deeper level than just plain text or images alone can do.
• Videos are easily shared across social media platforms like Facebook and Twitter which increases their reach exponentially in comparison to static images or text posts.
• Explaining products or services in detail (e.g., tutorials)
• Demonstrating features of a product or service that are hard to illustrate with words alone (e.g., how something works)
• Showing off the people behind your brand who have knowledge about what you do (e.g., testimonials)
Text to video content can be highly targeted and personalized to each viewer’s needs and interests.
Let’s say you’re a health insurance provider, and you want your customers to be more engaged with their plans. One way of doing this is by creating a series of videos that detail the benefits of different types of insurance policies and how they can help people in different situations. You could then make these videos available directly on the website or via social media platforms like Facebook, Twitter or Instagram–and even send them out via email newsletters as well! The best part? Your audience will feel like they have been personally guided through the decision-making process by an expert who knows exactly what would work best for them (which makes sense since it was actually written by an expert!).
A text to video creation tool can be a great way to save time and money. If you’re short on staff, or if your team is too busy with other projects, this option may be perfect for you.
Text to video creation tools give users the ability to create high-quality videos without any video editing experience at all. In fact, many people start out by creating their own marketing videos with these tools because they find them so easy and intuitive!
The downside is that these tools don’t offer as much flexibility and customization as more robust video editing software. But if you’re looking for a quick way to create professional-looking videos without having to learn how to use complicated software, this may be the best option for you.
Conversational videos are more impressive than traditional, scripted ones. Conversational video content is a great way to show off your personality and let your customers know that you’re human. It helps build trust with the audience, which can be especially important for businesses who want their customers to feel like they’re talking directly with them.
Text to video creation is a must for your marketing strategy. Why? Because conversational videos create more leads and referrals from clients. Video is more engaging than text for many people, making it a better choice for lead generation purposes.
You probably already know that video is an extremely engaging medium. For this reason alone, it can help you generate leads and sales at a much higher rate than traditional written content. But there are other reasons why video marketing can be so effective too.
• Conversational videos are easier to watch than text-based content. When you’re busy, people will be more likely to watch a video than read long blocks of text. Video is a great way to simplify complicated ideas and processes, which can make it easier for your audience to understand them. This can be especially helpful if you’re selling a product or service that requires some training before someone can use it effectively.
• Videos help you connect with audiences on an emotional level, which increases engagement and conversions (especially if you use emotion triggers).
• The average person wants to spend less time reading and more time watching videos–and we all know how important it is for businesses today to be where their customers are!
Another reason why text to video creation is a must for your marketing strategy is that it helps you create more memorable and shareable content. When people watch a video, they will most likely remember the first few seconds of it. That’s because our brains are wired to pay attention to moving objects in our environment. This phenomenon called “attentional blink” means that we can only pay attention to one thing at a time before we lose focus on what’s happening around us–even if it’s just for milliseconds!
So when you’re creating videos with text overlay or voiceover narration, make sure that those elements are front-and-center in order for viewers not only see but also hear them clearly immediately after clicking play on their device screen or opening up their browser window (if they’re watching online).
Text-to-video is also a great way to increase customer awareness if you’re running a campaign that requires them to opt in or subscribe in order to get more information about what you have to offer them (like a white paper).
This can be especially useful if your company has multiple products or services and you want to showcase each one of them individually.
Text to video creation is a great way to save money on voiceover talent costs. If you’re looking for a way to save money while still creating high quality content, then this is the perfect option for you. The voiceover talent rates for text to video are much lower than they would be if you were recording a video with a person talking. This means that you can save money on your projects while still creating high quality content.
Text-to-video tools are inexpensive and easy to use, which means that anyone can create high quality content with little effort. Text-to-video tools allow you to create videos quickly, without needing any technical skills or expensive equipment. You can even take advantage of these services when you’re on the go by using your smartphone! And if you need help transforming your blogs to videos, the QuickVideoz team is always on hand (we just had to do the product plug didn’t we!)
You don’t need expensive equipment or technical know-how in order to make high quality videos quickly — all you need is some simple tools like Camtasia, Canva or ScreenFlow that allow you to record something on your computer screen as it happens, rather than having to edit together multiple clips from different camera angles just like professional film makers do when putting together short films; trust me when I say that most people think of this as being very difficult because they don’t know how easy it actually is thanks to these programs!
Converting your text based blogs & content to videos can help improve your search engine rankings by creating engaging content that gets shared across the web and backlinks (good links!) pointing back at your website or landing page where they ultimately convert into paying customers; this could potentially increase your organic traffic.
In fact Google is working on creating frameworks that can help people search better using information displayed on videos – even if it’s on closed environments such as TikTok, Instagram etc.
Text-to-video creation doesn’t have to be time consuming either: With the right software (there are a few AI tools like Fliki, Synthesia, Lumen5 etc. that allow you to do that) and a little bit of practice at using it (which can be done inside your free trial period), making videos will take less than half an hour per week! At QuickVideoz, we have found that it takes around 30 minutes to a couple of hours to convert a blog to video depending on the length & complexity of the content. Compare it with traditional video creation efforts which takes more than a week and costs anywhere between $5000 to $10,000.
Text-to-video creation is a great way to engage with your customers, increase leads and sales, and get more exposure online. If you’re still not convinced about the benefits of this powerful marketing tool then maybe one more reason will do the trick!
Try out a free conversion for a couple of your blogs with QuickVideoz for free. Just sit back and relax while we transform your blog to a snappy video. Once it’s done, post it on your website or social handles and see engagement take off.
Suggested reading : Video Marketing Strategies – How to create a killer video marketing plan
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