How To Create Product Demonstration Videos For Your Business

Show not tell. You create product demonstration videos to showcase the features, functionality, and benefits of your products in action. They help you provide a visual walk through of how your products work and how they can enhance the lives of your customers. If you haven’t already, do create product demonstration videos to highlight unique selling points and demonstrate the value your products/solutions bring. Product demonstration videos build trust, drive engagement, and increase the likelihood of conversions.

How to create product demonstration videos for your business

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A) Product demonstration videos, a part of 5 important product marketing videos you should create for your business – is known to have the greatest R.O.I.

B) Once you create your explainer video, you need to start working on your product demonstration videos

C) They are used slightly lower in the marketing funnel, when clients have shown interest & want to know more about your product / service.

D) There are 10 main steps to create product demonstration videos.

E) This needs to be followed up with a testimonial video.

Table of Contents

The Preamble

Product demonstration videos are one of the five critical product marketing videos your business absolutely needs.

Once you know how to create an explainer video, it’s a natural progression to move on to product demonstration videos. As a business, you create a product demonstration video to engage potential clients who are actively considering a purchase. And hence want to know more about the product. In fact, most businesses invest quite heavily in these type of videos – given that these generate the most R.O.I.

When you create product demonstration videos, it’s important to consider several best practices to ensure their effectiveness in showcasing your products and engaging your audience.

Here are 10 key steps on how to create product demonstration videos that work

1. Plan the structure & flow:

Outline a clear structure for your product demonstration video to ensure a logical flow of information. Start with an introduction, followed by a concise explanation of the problem your product solves or the need it fulfills. Then, systematically demonstrate the key features, benefits, and functionalities of your product.

2. Keep it focused and concise:

Product demonstration videos should be concise to maintain viewer engagement. Highlight the most important features and benefits that differentiate your product from competitors. Avoid overwhelming viewers with excessive details or going off-topic.

3. Show, don’t just tell:

While explainer videos help users understand the broad contours of your product or solution, product demonstration videos delve into details. The essence of creating a product demonstration video lies in visually showcasing your product’s capabilities. Use close-ups, zoom-ins, or split screens to highlight key features and actions. Visual cues help viewers better understand how your product works and its potential applications.

4. Emphasize the benefits and value:

When you create your product demonstration videos remember to connect your product’s features to the specific benefits they offer. Clearly articulate how your product solves a problem or improves the lives of your customers. Demonstrate how it saves time, enhances productivity, or provides convenience and explain why these benefits matter.

5. Address common pain points:

Identify the pain points or challenges your target audience faces and demonstrate how your product effectively addresses them. By addressing specific pain points, you establish a connection with viewers and position your product as a solution to their problems.

6. Incorporate real-life scenarios:

Help viewers visualize how your product fits into their lives by demonstrating it in real-life scenarios or use cases. Showcase how it seamlessly integrates into existing workflows or enhances everyday activities. This allows viewers to envision themselves using your product.

7. Use clear and engaging narration:

As you create your product demonstration videos, provide a clear and engaging voiceover or on-screen narration to guide viewers through the demonstration. Ensure the audio quality is crisp and the pace is easy to follow. Use a friendly and conversational tone to establish a connection with the audience.

8. Optimize for different platforms:

Consider the platforms where your product demonstration video will be shared and optimize it accordingly. Ensure compatibility with various devices and screen sizes, and use subtitles or captions to cater to viewers who watch videos without sound.

9. Add a strong call to action (CTA):

End the video with a compelling call to action that prompts viewers to take the next step. Encourage them to visit your website, sign up for a free trial, or make a purchase. Make it clear how they can obtain more information or engage further with your product.

10. Test and gather feedback:

What’s the use of creating a product demonstration video & not sharing it? Share your product demonstration video with colleagues or a focus group and gather feedback on its clarity, effectiveness, and impact. Iterate based on the insights you receive, continuously improving the video’s quality and messaging.


In Conclusion

By following these best practices, you can create product demonstration videos that effectively showcase your products, highlight their benefits, and engage your audience. Remember to focus on the value your product brings, visually demonstrate its key features, and provide a clear call to action. Tailor your video to resonate with your target audience and optimize it for different platforms (definitely your social media platforms) to maximize its reach and impact.

Since your product demo videos work, you probably already have some satisfied clients. Nothing works better than a happy customer. And if they are happy, it is time to create a testimonial video. It’s simple really. Here’s how to create a testimonial video that promotes your brand, spreads the word & convinces other clients to buy your product.


Before you go,

..have a look at a few examples of product demonstration videos we collated for you

Zendesk Sunshine

Zendesk leads with pain points in their product demo video.

“Customer relationships are complicated … made up of fragmented pieces of what you know about your customers … it’s kind of all over the place,” a narrator explains. But Zendesk gets it: “What seems like chaos is actually everything you want.”


At nearly two minutes long, this product demo packs a powerful punch with visuals of SurveyMonkey’s benefits and features as well as a walk-through of the product interface.


Slack uses this bright video to break down a common misconception about their platform: that it’s only for sending private messages. They walk viewers through how teams can communicate using their interface.

The video is feature-heavy, but the actor chimes in with how those features translate into benefits as he walks viewers through a demonstration of Slack.

A simple “Get started with Slack, today” closes out this informative video with a clear call-to-action.

HeartWare – Ventricular Assist System

Created by AXS Studio, this heart device animation was created to introduce cardiothoracic surgeons and strategic partners to the HeartWare System, its use and key competitive advantages. It was important to clearly illustrate the pump’s proprietary suspension system, which eliminates wear. To focus viewer attention, we rendered the system and heart photorealistically and used a simpler illustrative style for supporting elements.

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