In today’s digital age, where attention spans are shorter than ever, one thing has captured the world’s interest like wildfire: social media videos. With their captivating nature and ability to convey information quickly, they have become a game-changer for businesses. And it’s not too difficult to create. From engaging storytelling to product demonstrations, creating social media videos offer your business a powerful tool to connect with audiences and leave a lasting impression. By harnessing the immense reach of platforms like Facebook, Instagram, LinkedIn, Twitter (X), and TikTok, businesses can unlock unprecedented opportunities to showcase their brand, build a loyal following, and ultimately boost the bottom line. Discover why these dynamic visual snippets have become an indispensable asset for businesses worldwide.
A) Create social media videos to provide a scroll stopping view to your product, service or business.
B) There are 2 key features to remember when you create social media videos – keep it short & grab attention.
C) Remember to map your social media video to the platform & the client segment you are communicating. For example, what you have on Insta might not always be appropriate for Linkedin.
D) Follow the best practices listed to create exceptional social media videos to promote your business.
E) Be free to repurpose your content.
F) Analyze & measure the performance of these videos to track what resonates with your audience.
In the era of social media dominance, short and engaging videos optimized for various platforms are crucial for promoting your business. Unlike the other examples, viz. product videos, explainer videos, brand videos and testimonial videos we mentioned in our posts, these videos are specifically created with social media in mind. Remember two key features when you create social media videos: they’re short, and they need to capture the viewer’s attention right away.
And why is that you ask? Because social media is characterized by its fleeting nature, so in order to catch the average user’s eye, and keep them hooked until the end, the video has to be brief and captivating.
A core part of the 5 videos your business should absolutely invest in, social media videos can take various forms. They include teaser videos, behind-the-scenes footage, user-generated content, influencer collaborations, or quick tips and tutorials. These videos leverage the power of social platforms to reach a broader audience, increase brand awareness, and encourage sharing and engagement.
Here is a roundup of video marketing statistics to help you understand just how important it is to create social media videos for your business
When you create social media videos for business, it’s important to follow certain best practices to ensure their effectiveness in capturing attention, engaging viewers, and driving results. Here are some key guidelines to keep in mind:
Social media platforms thrive on short and snappy content. Aim for videos that are 15 to 60 seconds in length, depending on the platform. Get to the point quickly and deliver your message succinctly to maintain viewer engagement.
Capture viewers’ attention right from the start. Use captivating visuals, intriguing questions, or bold statements to hook them within the first few seconds. Make sure the beginning of your video compels viewers to continue watching.
The majority of social media users access platforms on mobile devices. Ensure your videos are optimized for mobile viewing by using vertical or square formats. Use large, clear text and bold visuals that are easily viewable on smaller screens. It’s crucial you create your social media video in portrait orientation, with an aspect ratio of 9:16, so it can fit on mobile screens. Instagram prefers a square video by the way.
Craft a narrative that grabs attention and resonates with your target audience. Engage viewers emotionally by connecting with their aspirations, desires, or pain points. Incorporate storytelling elements such as characters, conflict, and resolution to create a captivating video experience.
Use visually appealing and high-quality imagery or footage in your social media videos. Invest in good lighting, clear audio, and sharp visuals to enhance the overall production value. Visuals should be eye-catching and aligned with your brand’s aesthetics.
Since many social media videos are watched without sound, consider adding captions or subtitles. This ensures that viewers can still understand your message even when watching on mute. Use clear and legible text that complements the visuals.
Define a specific objective for your social media video and incorporate a strong CTA that prompts viewers to take action. Whether it’s visiting a website, subscribing to a newsletter, or making a purchase, make the next step clear and compelling.
Social media platforms offer various video formats, such as Stories, Reels, IGTV, or TikTok-style videos. Experiment with different formats to find the ones that resonate best with your audience. Tailor your content to each format’s requirements and features.
Encourage viewers to engage with your video by posing questions, inviting comments, or running contests. Respond to comments and messages promptly to foster a sense of community and build relationships with your audience.
Monitor the performance of your social media videos using platform analytics and other tools. Analyze metrics such as views, engagement, and click-through rates to understand what resonates with your audience. Use these insights to refine your future video content and optimize results.
By following these best practices, you can create social media videos that effectively capture attention, engage viewers, and drive desired actions. Experiment with different strategies, stay updated on platform trends, and continuously adapt your approach to maximize the impact of your social media video content.
Having a strong social media presence is key for any small business, and video can be very helpful to that aim. These assets are great for increasing engagement and followers on your social pages. Moreover, because of the wide audience most platforms have, social videos can be a cost-effective way to generate brand awareness.
Social media platforms are a great way to connect with your clients. And tactically another distribution model to communicate the various updates that you want people to know about. When you create social media videos for your business, it doesn’t always need to be from scratch. You can always lean on videos that you might have created before. And in case you missed it, quickly review these formats you absolutely need for your business.
We found these interesting examples that might be helpful.
This is one for the GOT fans. The Oreo and Game of Thrones sequence video is one of the amazing examples of how animation can be used effectively for social media marketing. It generated a lot of buzz on social media due to its clever use of popular culture references.
The brand immediately pulls you in by using the power of repetition, beauty, and aspirational imagery. Such a blend can be a powerful strategy when advertising on social platforms since a lot of it is already highly visual.
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